Stripe analytics guides, tool comparisons, and analysis for indie hackers and SaaS founders.
The LTV formula explained step-by-step. Simple LTV, gross-margin-adjusted LTV, LTV:CAC ratio benchmarks by stage (seed 3–5x, Series A 5–8x, growth 8–15x), 6 tactics to increase LTV, and common mistakes.
The leaky bucket problem, churn benchmarks by stage, 8 tactical retention strategies (onboarding, dunning, engagement scoring, NPS, cohort analysis), and why revenue churn matters more than logo churn.
The MRR formula explained step-by-step. Covers the 5 types of MRR, a worked example with real numbers, churn rate calculation, and common mistakes founders make.
Baremetrics is $108/mo and ChartMogul is $127/mo. Here's why most indie hackers overpay for Stripe analytics — and the $19/mo tool that does the job better for pre-$10K MRR founders.
The MRR formula, why raw Stripe data makes it painful (prorations, annual plans, trials, coupons), the most common mistakes founders make, and how to automate it in 60 seconds.
You're paying $100+/mo for Stripe analytics. Here's why you don't need to. A full feature comparison across MRR tracking, churn, LTV, forecasts, setup time, and price.
Full MRR, churn, LTV, and 6-month revenue forecasts. No per-seat pricing.
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